YvesVS

smarterplanet:

Global Water Supplies Threatened by Climate Change, Increased Demand @ TreeHugger

Our world’s freshwater supplies are threatened by rapid urbanization, a huge increase in the demand for food, and the diverse effects of climate change on water supplies, and a “radical new approach” is called for, according to a new United Nations report. (…)

Increasing demand and climate change threaten global water supplies – UN report @ UN News Centre

saveplanetearth:

Captain Caveman’s USB-stick

Couple of days ago, IBM announced that it could store 1bit of information on 12 atoms.

Just to prove from how far we came.  Lindsey Turrentine (@lturrentine), editor-in-chief of CNET reviews posted this picture on twitter.  The device dates back to 1954 and is a 4kb IBM-memory. 

For the geeks.  You would have needed 173 of these devices, just to store the picture

smarterplanet:

The IBM Smarter Commerce Scan for Social Media Week

Testing a new approach for collaborative intelligence gathering

This experiment in realtime research will enable Social Media Week participants, and others around the Web, not just to share insights on the emerging nature of commerce, but to help analyze and filter the results of a small study. We call this approach a Scan, because it aims to rapidly survey the surface sentiment of the thought leaders and influencers pulled into Social Media Week’s orbit.

Why share your voice? SMW participants are passionate, opinionated, generous and savvy about the many dimensions of social media, and their impact on culture and business. This global gathering is a singular opportunity for your diverse perspectives to be heard — and reflected back to you — in the report we will share at the conclusion of Social Media Week. What’s more, this collaborative research model could help guide how we might collaborate with the SMW community in the future. And it also can help inform the kind of deeper and systematic research that IBM regularly conducts, such as our first-ever Chief Marketing Officer Study (being released next month), or the bi-annual Global CEO Study. 

How The Scan Will Work
Each day, from Monday through Thursday, the Scan will pose a new strategic question around different aspects of Smarter Commerce. The daily question will be closed at the end of the day, so be sure to contribute daily. You will be able to browse all the responses to each questions and please share, like, comment and reblog or retweet your favorites.  To get a head start on next week, here is the first question for Monday:

One of the central tenets in the emerging idea of “social business” is that people do business with other people, not companies:

How should all aspects of commerce — selling, buying, providing service, developing products and marketing them — become more human? More centered on building and maintaining relationships? More personal and personalized?

Three ways to answer the questions:

• Use the Ask feature on The Social Business site on Tumblr
• email ibmsocialbiz@tumblr.com
• Tweet to a hashtag (#smwQ1: Monday, #smwQ2: Tuesday, #smwQ3: Wed, #smwQ4: Thurs.)

Crowdsource the ranking and analysis of responses: 

• Browse answers to Question 1 (other question links will follow) and like, share, comment, reblog, or retweet your favorites to help with the filtering and analysis of contributions
• Tweet or share this link to the Scan daily question: http://bit.ly/smwscan

A new question will be posted daily so bookmark the SMW blog and come back or subscribe via RSS. You can also suggest ideas for questions we should be asking in an email to ibmsocialbiz@tumblr.com or via Twitter (use the hashtag #scantips.)
Friday Roundup 
At the end of Social Media Week, we will share back to you an executive summary with the key themes and trends in your responses, as well as highlights from outstanding submissions. So start Scanning now, and thanks for being part of this adventure in grassroots R&D!

smarterplanet:

The Fox Is Black » Office Tackles IBM’s Smarter Planet Campaign

The folks over at Office were recently tapped by Ogilvy & Mather New York to work on IBM’s Smarter Planet campaign, which would “show the world that the thinking and technology that’s needed to solve the world’s biggest problems exists today.” So they crafted together a huge branding and identity project that ended up being influenced by Paul Rand’s work fro IBM during the 50′s, 60′s and 70′s. In my opinion, the results were phenomenal. Their bold uses of shape and color not only make the ideas some progressive, they instantly grab your attention and make you want more.