YvesVS

smarterplanet:

Augmented Reality — the melding of digital and physical experience — promises to transform many facets of commerce, from marketing and customer service to location-based shopping and sales. Join our panel of experts on Thursday to explore the evolving role of AR in retail.

RSVP for our next interactive webcam webcast will air on the IBM Global Business Services Livestream channel:  http://www.livestream.com/newintelligence
 
Panelists:

 Paul Papas, Global Lead, Smarter Commerce, IBM Global Business Services (moderator)

Ori Inbar, Co-founder and CEO, Ogmento, co-founder of the Augmented Reality Event, co-founder of ARNY (Augmented Reality New York) Meetup Group

Layla Revis, VP - Digital Strategy, Ogilvy 360 Digital Influences

Richard Corps, Co-founder and Managing Director of Kishino

***

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• Got a question for our panelists? Ask it in advance with the Tumblr feature, or in the Disqus comments on this post.
• Set a reminder to join IBM and our virtual panel of thought leaders to examine how AR may reshape commerce and retail in the years ahead.
• See all our past vPanel webcasts (as a bit.ly bundle), and subscribe to the vPanel Series.

IBM: Mobile Retail Traffic Will More Than Double This Holiday Season | TechCrunch

IBM’s Coremetrics Benchmark is releasing data around holiday shopping trends we can expect over the next few months. Big Blue says that mobile retail traffic will more than double this holiday season.

During this year’s November holiday season, an unprecedented 15 percent of people in the U.S. logging onto a retailer’s web site are expected to do so through a mobile device, says IBM. All online sales in November will experience a growth of 12-15 percent over the same period in 2010.

IBM reports that in October nearly 11 percent of people used a mobile device to log onto a retailer’s site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.

One of the new trends expected to take place is among Android users. And for the first time, the growing number of Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent. The iPad will also play a big role in holiday shopping this season. In October, iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.

smarterplanet:

Subway Platform Supermarket — The Pop-Up City

Killing time at a Korean subway station - shopping at the virtual supermarket by scanning billboards with a smartphone.

related

• Tesco virtual supermarket in a subway station (therestofthepiecesofmylife.wordpress.com)

via underpaidgenius: tl81: