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Posts tagged with "marketing"

moreminorissues:

Heerlijke blow-up campagne, die natuurlijk ook weer een zalig inzicht geeft in de menselijke psyche.

#Facebook koopt 750 octrooien van #IBM

In 2011 Vroegen we er meer dan 6000 aan.   Een cijfer dat al 19 jaar op rij groeit.   We hebben er dus wel een paar op overschot…..

Marketing: display changes color  to match what the onlooker is wearing #smartercommerce #ibm

smarterplanet:

Great job and so integrated with the message!

IBM Ad Changes Color To Match Your Outfit (by dc0210yt)

via ilovegoodideas:

Creative Marketing - I like it !!!!

moreminorissues:

Nog eens een voorbeeld van creatief mediagebruik. De casemovie is helaas weer overdreven Cannes, maar het idee is perfect.

More Minor Issues: Service is geen marketing saus

Aan de dames en heren marketeers binnen mijn bedrijf (waarde collega’s dus) - in tijden van Marketing planning is deze blogpost een must read !

moreminorissues:

Dit weekend een advertentie in de morgen: iets van BKCP, en dat ze méér doen dan andere banken. Daarbij een call to action: daag ons uit.

Small = big

BKCP, tot 2 jaar geleden had ik er nog niet van gehoord. De laatste tijd echter lijken ze serieus wat mediaruimte in solden te hebben gekocht….

smarterplanet:

IBM CMO Study  (by IBMIBV)

IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

To download a copy of the study visit http://www.ibm.com/cmostudy

Oct 7
smarterplanet:

How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? And what are the key trends impacting marketing today that have the potential to transform the discipline?
Join our next vPanel — IBM Global Business Services’ series of live, interactive, webcam-based webcasts — and be part of the conversation.
Date: Friday, October 7th Time: 12:30-1:30pm ET
Place: RSVP and tune in to the Global Business Services Video Studio on Livestream. And Subscribe to the series to sample past discussions and to be alerted to new ones.
Panelists: 
Christian Slike (moderator), Worldwide Marketing Manager, Strategy & Transformation, IBM Global Business Services
Anneliza Humlen, President/Co-Founder, The Emotional Branding Alliance
Andrew Spoeth, B2B Marketing Expert, Moderator of #B2B Chat 
Dr. Kit Yarrow, Consumer Psychology & Marketing Professor, Golden Gate University

smarterplanet:

How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? And what are the key trends impacting marketing today that have the potential to transform the discipline?

Join our next vPanel — IBM Global Business Services’ series of live, interactive, webcam-based webcasts — and be part of the conversation.

Date: Friday, October 7th
Time: 12:30-1:30pm ET

Place: RSVP and tune in to the Global Business Services Video Studio on Livestream. And Subscribe to the series to sample past discussions and to be alerted to new ones.


Panelists:

  • Christian Slike (moderator), Worldwide Marketing Manager, Strategy & Transformation, IBM Global Business Services
  • Anneliza Humlen, President/Co-Founder, The Emotional Branding Alliance
  • Andrew Spoeth, B2B Marketing Expert, Moderator of #B2B Chat 
  • Dr. Kit Yarrow, Consumer Psychology & Marketing Professor, Golden Gate University


I sooooooo Love this !!!  In this case, Carlsberg IS the best beer of the world !!!

lookbehindthebushes:

Social media and the impact it has had on marketing. Gosh I love this stuff.

lookbehindthebushes:

Social media and the impact it has had on marketing. Gosh I love this stuff.

L'Art du Marketing: Passez 10 minutes par jour à faire du marketing

artdumarketing:

Écrit par Jimmy Mallet.

9h00 : vous arrivez au bureau. La première chose que vous faites, c’est allumer votre ordinateur portable et vous vous jetez sur vos e-mails.

10h45 : voilà déjà presque deux heures que vous êtes en train de résoudre les problèmes de la veille ; ceux que vous n’avez pas…