With 20 brands, De Persgroep runs 2000 marketing projects per year smoothly with the help of #IBMCampaign. #IBM #smartercommerce
Heerlijke blow-up campagne, die natuurlijk ook weer een zalig inzicht geeft in de menselijke psyche.
Marketing: display changes color to match what the onlooker is wearing #smartercommerce #ibm
Great job and so integrated with the message!
IBM Ad Changes Color To Match Your Outfit (by dc0210yt)
Nog eens een voorbeeld van creatief mediagebruik. De casemovie is helaas weer overdreven Cannes, maar het idee is perfect.
IBM CMO Study (by IBMIBV)
IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?
To download a copy of the study visit http://www.ibm.com/cmostudy
How are marketing executives responding to the increasing influence of social media, big data and the escalating demands of more knowledgeable, empowered customers? And what are the key trends impacting marketing today that have the potential to transform the discipline?
Join our next vPanel — IBM Global Business Services’ series of live, interactive, webcam-based webcasts — and be part of the conversation.
Date: Friday, October 7th
Time: 12:30-1:30pm ET
Place: RSVP and tune in to the Global Business Services Video Studio on Livestream. And Subscribe to the series to sample past discussions and to be alerted to new ones.
- Christian Slike (moderator), Worldwide Marketing Manager, Strategy & Transformation, IBM Global Business Services
- Anneliza Humlen, President/Co-Founder, The Emotional Branding Alliance
- Andrew Spoeth, B2B Marketing Expert, Moderator of #B2B Chat
- Dr. Kit Yarrow, Consumer Psychology & Marketing Professor, Golden Gate University
I sooooooo Love this !!! In this case, Carlsberg IS the best beer of the world !!!
Social media and the impact it has had on marketing. Gosh I love this stuff.