YvesVS

Mar 23

Lean back media: the shock of the old

@Davy_v shared this jem. It is a very interesting presentation on how The Economist is adapting its publication and business model to the new way of consuming news. Interesting enough, people with a tablet tends to read more news, read longer and more in-depth articles. They’re also addressing a new kind of audience: Mass Intelligent. There is one question that - to me - remains unanswered: why are popele changing from paper to tablet. If lean-back reading is the same for magazine as for tablet, why not stay with the paper ?

Posted 1 month ago

3 notes

media, the economist, social media, lean back reading, mass intelligent, magazine, readers, press,

Mar 23

#Facebook koopt 750 octrooien van #IBM

In 2011 Vroegen we er meer dan 6000 aan. Een cijfer dat al 19 jaar op rij groeit. We hebben er dus wel een paar op overschot…..

Posted 1 month ago

social media, facebook, IBM, marketing,

Nov 24

E-mail is dood ! Leve Social Business

2 dagen ‘out’ omwille van een zieke dochter. Twee hele dagen omgekeken naar koorts en waterpokken en niet naar mijn mailbox. Blijkbaar is er niet meer nodig om mijn inbox te laten overstromen. Toen ik eenmaal op kantoor mijn mail opende, stond de teller op 600 ongelezen berichten. Na het verwijderen van de spam – 20 min. verloren - beleven er nog een goeie 350 op te volgen mails over. Daarnaast telt mijn inbox ook nog een 100-tal berichten, al geopend, diagonaal doorgenomen en aangeduid als dringend - dat spreekt vanzelf.

Zal ik even een open deur intrappen? Email is geen werk. We ontvangen en versturen dagelijks tientallen, soms wel honderden emailberichten, maar zijn we daarmee productief? Sterker nog: het lezen van de berichten kost ons bergen tijd, die veel nuttiger besteed had kunnen worden.

Het gebruik van email vormt de hoeksteen van alle zakelijke communicatie: de meeste informatie wordt namelijk via dit kanaal gedeeld. Bedrijven leven op de gratie van email als tool voor interne en externe samenwerking. Uiteraard heeft email ons leven vergemakkelijkt. Maar de zo vaak genoemde voordelen van email als primaire zakelijke communicatievorm bieden in veel opzichten een schijnwerkelijkheid omdat email ons geen tijd bespaart, maar eerder tijd kost. De inbox is een vergaarbak geworden van verschillende communicatievormen. Of het nu gaat om het sturen van een groot bestand, een vraag, een antwoord daarop, een compliment of een mededeling, alles komt terecht in de inbox. Het is onmogelijk om snel alle mails op waarde te schatten. Elke mail moet open om te besluiten of de mail relevant is of niet.

Iedereen heeft de mond vol over het nieuwe werken: het plaats- en tijdonafhankelijk uitvoeren van kantoorwerkzaamheden. Bij het nieuwe werken hoort echter ook het nieuwe samenwerken. Laatst had ik een discussie met collega’s. Ik stelde hen volgende vraag: “Hoe delen jullie je vakantiefoto’s met jullie vrienden?” Antwoord: “We posten ze op facebook.” Vervolgens varieerde ik de vraag: “Stel dat het een businesstrip was en je baas vroeg om foto-bewijs van de trip. Hoe deel je dan de foto’s ?” Antwoord: “We stellen een e-mail op en voegen de foto’s als bijlage toe.”

Kijk, zo vastgeroest zitten we in onze e-mail gewoontes. We staan er gewoon niet bij stil dat we diezelfde ‘sociale communicatie’ ook binnen een bedrijfscontext kunnen gebruiken. Ze zijn zelfs het hart van het nieuwe samenwerken. Je maakt gebruik van alle beschikbare online tools, om zo flexibel en efficiënt te communiceren. De verschillende ‘Social Media’ (een set van online applicaties die netwerken van mensen toelaat om informatie uit te wisselen en kennis en ervaring te delen) zijn perfect in te delen naar communicatiebehoefte. Daarmee verschuift de focus van het uitwisselen van statische content en de gelieerde politieke spelletjes (wie krijgt mijn e-mail, wie staat er in cc, wie staat er in bcc) naar een open en meer transparante manier van samenwerken. Het is een andere manier van werken, waarbij mensen hun kennis delen en waarbij ze veel meer controle hebben over met wie ze contact onderhouden, samenwerken en hun werkervaringen delen. Uiteindelijk tapt de business zo een nieuwe bron aan van (besluit)kracht en creativiteit die een onderneming daadwerkelijk vooruit helpt; nl. mensen.

Ik zou als voorbeeld Luis Suarez willen aanhalen. Luis kwam terug van vakantie, overzag een deprimerende hoop e-mails en zwoer vervolgens dat hij nooit nog e-mail zou gebruiken. Hoongelach van zijn collega’s was zijn deel. Maar kijk, 3 jaar later is Luis nog steeds e-mail loos en maakt hij gebruik van alle beschikbare social media tools om zijn werk te doen. Na drie jaar heeft hij zijn mailverkeer met 95% weten terug te dringen.

Laat een comment op zijn blog achter of kijk naar zijn ervaringen op youtube.

Posted 5 months ago

e-mail, email, social business, luis suarez, social media, social tools, IBM, email-loze vrijdag,

Nov 17

Social Media and High Heels

IBM SOCIAL MEDIA ANALYSIS POINTS TO LOWER HEELS, BUCKING ECONOMIC TREND

Usually women’s heels stay high during a downturn; perhaps not this time

An IBM computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.

Indeed, according to a recent IBM study, Chief Marketing Officers around the world recognize the need to embrace social media in their business – but only a small minority of them actually factor information from blogs and other forms of social media into their strategic decisions.

“Usually, in an economic downturn, heels go up and stay up – as consumers turn to more flamboyant fashions as a means of fantasy and escape,” said Dr. Trevor Davis, a consumer products expert with IBM Global Business Services. “This time, something different is happening — perhaps a mood of long term austerity is evolving among consumers sparking a desire to reduce ostentation in everyday settings.”

A look back at the last 100 years of shoe fashion trends reveals that heel heights soared during the most prominent recessions in U.S. history. Low-heeled flapper shoes in the 1920s were replaced with high-heel pumps and platforms during the Great Depression. Platforms were again revived during the 1970s oil crisis, reversing the preference for low-heeled sandals in the late 1960s. And the low, thick heels of the 1990s “grunge” period gave way to “Sex and the City”-inspired stilettos following the dot-com bust at the turn of the century.

In a potential deviation from the long-term trend, Davis continued, an analysis of the last four years of social media showed that discussions of increasing heel height peaked towards the end of 2009, and declined after that. For example, key trend-watching bloggers between 2008 and 2009 wrote consistently about heels from five to eight inches, but by mid 2011 they were writing about the return of the kitten heel and the perfect flat from Jimmy Choo and Louboutin. This is not to say that the sky-high heels have gone, rather that, as the economic downturn has wore on, they are discussed as glamwear and not for the office or shopping trip, Davis said.

While heels on women’s shoes are still high – as a visit to any shoe store will confirm — the IBM analysis points to a change in trend. This data could be used by shoe manufacturers and retailers looking for insight into the kind of shoes to, respectively, manufacture and sell in the coming season.

IBM determined the median heel height discussed online by those identified as important shoe mavens in the social media universe. The median height discussed peaked at seven inches in 2009 and declined to two inches this year.

Here’s how the analysis was conducted: first, IBM used special analytics software to search billions of social media posts to identify individuals discussing shoes. This initial category contained tens of thousands of posts. Next, the software narrowed the list down to those who are key online influencers in the area of footwear – bloggers, for example. The software relied on special algorithms that rated the popularity of these influencers by zeroing in on the ones who sit in the center of large social networks – that is, writers of blogs that many other blogs link to and which in turn link to many blogs. These bloggers aren’t traditional “experts” – they don’t work in the footwear industry, for example. But they are passionate footwear enthusiasts with large followings.

Finally, the software analyzed the content of the social media sites, looking specifically for discussions of shoe height.

Social media analytics in the enterprise
The IBM project illustrates how sophisticated analysis of social media could be used by manufacturers in planning future products, by retailers in choosing which products to stock, and by marketers in planning advertising campaigns.
It could also help a city or government better serve its constituents. The ability to analyze social conversation in real-time can help officials see how constituents are responding to policy decisions or how outreach could be varied across different channels to get the word out about specific events. Social media analysis could also serve as an early warning system for governments around special events and unexpected occurrences.

For example, public safety officials could use this technology as part of a rapid response system for flooding, earthquakes and other natural disasters; or to identify areas of public services delivery that need improvement.

Don’t forget to have a look at the video

(Source: www-03.ibm.com)

Posted 6 months ago

7 notes

Fashion, high heels, shoes, women, IBM, business analytics, social media,

Oct 27

Nice One !

Posted 6 months ago

Social media, Twitter, Follower,

Sep 16

lookbehindthebushes:

Social media and the impact it has had on marketing. Gosh I love this stuff.

Reblogged 8 months ago from lookbehindthebushes

2 notes

marketing, social media, infographic,

Sep 15

smarterplanet:

The IBM Smarter Commerce Scan for Social Media Week

Testing a new approach for collaborative intelligence gathering

This experiment in realtime research will enable Social Media Week participants, and others around the Web, not just to share insights on the emerging nature of commerce, but to help analyze and filter the results of a small study. We call this approach a Scan, because it aims to rapidly survey the surface sentiment of the thought leaders and influencers pulled into Social Media Week’s orbit.

Why share your voice? SMW participants are passionate, opinionated, generous and savvy about the many dimensions of social media, and their impact on culture and business. This global gathering is a singular opportunity for your diverse perspectives to be heard — and reflected back to you — in the report we will share at the conclusion of Social Media Week. What’s more, this collaborative research model could help guide how we might collaborate with the SMW community in the future. And it also can help inform the kind of deeper and systematic research that IBM regularly conducts, such as our first-ever Chief Marketing Officer Study (being released next month), or the bi-annual Global CEO Study.

How The Scan Will Work
Each day, from Monday through Thursday, the Scan will pose a new strategic question around different aspects of Smarter Commerce. The daily question will be closed at the end of the day, so be sure to contribute daily. You will be able to browse all the responses to each questions and please share, like, comment and reblog or retweet your favorites. To get a head start on next week, here is the first question for Monday:

One of the central tenets in the emerging idea of “social business” is that people do business with other people, not companies:

How should all aspects of commerce — selling, buying, providing service, developing products and marketing them — become more human? More centered on building and maintaining relationships? More personal and personalized?

Three ways to answer the questions:

Use the Ask feature on The Social Business site on Tumblr

email ibmsocialbiz@tumblr.com

Tweet to a hashtag (#smwQ1: Monday, #smwQ2: Tuesday, #smwQ3: Wed, #smwQ4: Thurs.)

Crowdsource the ranking and analysis of responses:

Browse answers to Question 1 (other question links will follow) and like, share, comment, reblog, or retweet your favorites to help with the filtering and analysis of contributions

Tweet or share this link to the Scan daily question: http://bit.ly/smwscan

A new question will be posted daily so bookmark the SMW blog and come back or subscribe via RSS. You can also suggest ideas for questions we should be asking in an email to ibmsocialbiz@tumblr.com or via Twitter (use the hashtag #scantips.)
Friday Roundup
At the end of Social Media Week, we will share back to you an executive summary with the key themes and trends in your responses, as well as highlights from outstanding submissions. So start Scanning now, and thanks for being part of this adventure in grassroots R&D!

Reblogged 8 months ago from smarterplanet

31 notes

smarter, smarter planet, smarter commerce, social media, scan, R&D, IBM,

Sep 11

The Baker’s Dozen Of Social Media Suicide

ilovesuccess:

The Baker’s Dozen Of Social Media Suicide
Friday, September 9, 2011 at 9:23AM Do you want to be one of the “social glitterati?” Do you want the admiration and respect of the impressionable masses that follow your every post, Tweet, update and check-in? Then pay close attention…

Reblogged 8 months ago from ilovesuccess

7 notes

social media, justice mitchell, article,

Sep 11