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office tackles #ibm smarter planet campaign

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The Fox Is Black » Office Tackles IBM’s Smarter Planet Campaign

The folks over at Office were recently tapped by Ogilvy & Mather New York to work on IBM’s Smarter Planet campaign, which would “show the world that the thinking and technology that’s needed to solve the world’s biggest problems exists today.” So they crafted together a huge branding and identity project that ended up being influenced by Paul Rand’s work fro IBM during the 50′s, 60′s and 70′s. In my opinion, the results were phenomenal. Their bold uses of shape and color not only make the ideas some progressive, they instantly grab your attention and make you want more.