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Not Your Father’s Total Cost of Ownership: Creating and Measuring the Expanded Value of IT

smarterplanet:

IBM asked Forrester Research to examine how business leaders can create additional value beyond operational efficiencies and cost savings through their investments in information technology. We focused on social engagement, gaining strategic advantage and  brand enhancement. The study is now complete.

Now we’re presenting the results in a Webinar, Not Your Father’s Total Cost of Ownership: Creating and Measuring the Expanded Value of IT, Thursday, Oct. 27, at 11 a.m. In the webinar we’ll also get additional perspectives on value from Steve Rogers of IBM’s Center for Applied Insights, and Dr. Andrew Watson, Director of the Center for Connected Medicine.  It’s open to anybody who wants to participate.  Register here.