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smarterplanet:

IBM CMO Study  (by IBMIBV)

IBM releases its inaugural 2011 Global Chief Marketing Officer Study with insights from 1,734 CMOs, spanning 19 industries and 64 countries. How prepared are CMOs to manage the data explosion, social media, and the growth of channel and device choices?

To download a copy of the study visit http://www.ibm.com/cmostudy

via smarterplanet
Posted on Tuesday, October 11 2011. Tagged with: new intelligenceCMO StudyCMOmarketingcustomersretailcommerce
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YvesVS

About everything I have a passion for: Family, Communication, Fencing, Tango and Technology

Bio: PR for IBM BeLux, lucky husband, proud father, passionate fencer, adorable tango dancer.

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Yves Van Seters

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